This Is Us (NBC)
In Season One of This Is Us, Milo Ventigmilia is shown drinking from a 1980’s PBR bottle. This one scene was five seconds long and yielded a comparative add value of $135,990. This figure is based on the price of a 30-second ad buy on this network, how many seconds it aired, and the quality of the placement. This single placement essentially paid for five-and-a-half years of our monthly retainer services and, even better, PBR became an integral part of the storyline. No fast forwarding here!
Stranger Things (Netflix)
Netflix can be a little stingy with their streaming services data and don’t reveal much about their audience viewership or engagement. But, lucky for us, Netflix shared that 15 million people streamed the premiere of Stranger Things Season 2. In this scene, Jim Hopper (David Harbour) and Eleven (Millie Bobby Brown) share dinner while Hopper enjoys his beer of choice – Schlitz. The beer is seen for a whopping 26 seconds in this scene and has been featured throughout both seasons.
Longmire (Netflix)
With one of TV’s most loyal cult followings, Longmire established Rainier Beer from the very beginning and incorporated it in numerous ways throughout the life of the show. This is a perfect example of incorporating your brand as a signifying characteristic of a timeless character. To this day, Rainier reports that this show put them back on the map.
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